Finding leisurewear can be tricky because it’s hard to find something that is both comfortable and stylish. I grew tired of mainstream sweatshirts and sweat sets that lacked personality and authenticity, and the few that had these qualities were too expensive. With so many fleeting trends and unaffordable options, I, being a Virgo, decided to take things matters into my own hands. I had no prior design experience or entrepreneurial background, but I enjoy fashion and research. After months and many failures, I combined the qualities we love about our boyfriend’s favorite oversized sweatshirts and created a better one.
Our motto is simple. We make cool sweats, oversized fits, for cool prices.
With love, Cassey
COOL GIRL DEFINITION
According to the internet, the “Cool Girl” is sexy, sporty, smart, fun to hang around with, very chill, speaks her mind, effortless and authentic. We’d like to add that SHE is also comfortable in her own skin and ALWAYS unapologetically herself.
THE CREATION PROCESS:
AYH (Art your Heart) —an elevated everyday sweats brand focused on designing high-quality and cool sweats at affordable prices. My goal when designing for AYH was to create a clothing brand that promotes authenticity and fun, features the perfect oversized fit, you feel cool and comfortable in it without breaking the bank.
